BMC
In the realm of premium bicycle brands, BMC dedicated decades to cultivating our passion for the sport and pushing the boundaries of technology.During BMC’s early days, they witnessed a rapid and ground-breaking wave of innovation sweep through the cycling industry. The late 1980s and early 1990s were defining moments for the sport of cycling, and BMC was perfectly poised to transform these ambitious dreams into tangible reality. In the years that followed, BMC have taken the lead in refining many of these advancements, as well as introducing entirely fresh innovations, all with a shared goal of enhancing speed. Their unwavering commitment to speed has shaped BMC into the brand they are today: renowned for their swiftness, unwavering determination, and iconic status.
The BMC family now comprises over 150 individuals, complemented by the support of hundreds of elite athletes. BMC roots remain firmly planted in their place of origin, Grenchen, Switzerland, although they have expanded to include their cutting-edge Impec Lab, with the added convenience of an adjacent Olympic velodrome. Over the years, BMC secured victories in races and championships, redefined entire categories, and evolved into the technological and engineering powerhouse that they have always aspired to be.
BMC are far from finished; they’re driven by an unquenchable thirst for improvement and innovation, constantly re-evaluating and refining their approach. BMC team’s unparalleled expertise serves as the cornerstone of all their achievements, providing the solid groundwork for future endeavours. BMC remain committed to unlocking speed in every conceivable way, and just as they have done in the past, BMC eagerly anticipate sharing some of the exciting ideas currently in development with you.
