RIDLEY
Ridley bikes are developed in the heart of cycling: Belgium. Bike racing plays such a key role in Belgium’s heritage and culture. Just walk down any street in Belgium on a Sunday afternoon, peek into a random window and you’ll most likely see a bike race on the TV. Belgium is also host to many of the world’s most famous bike races such as Tour of Flanders and Liege-Bastogne-Liege. Every cycling enthusiast knows about the Tour of Flanders, with its cobblestones and steep, short climbs. A race with 25.000 turns and a whopping hundred times more spectators. Ridley are a family that’s extremely passionate about bike racing, straight up to their CEO who grew up in the bike racing world. The development of a new bike is still done at Ridley headquarters in Flanders. The most beautiful bikes are still painted and assembled every day in the same Belgian factory. Ridley also send their pros and testers every month over Belgium’s worst cobblestones and steepest climbs. Small country roads, braking, accelerating, dodging potholes and full acceleration on that unexpected, perfect bit of asphalt. Rain, wind, cold and sometimes a bit of sun. There is no better testing environment than the roads of Belgium.
Ridley makes bikes that are exceptionally innovative. Form follows function. Ridleys R&D engineers give their absolute all to investigate and push the limits of lightweight, aerodynamics, comfort and durability. Going from the fastest road bike to the most comfortable commuter bikes. By testing their bikes in their own wind tunnel, Ridley keep working towards the best bike possible. Ergonomics are key when it comes to designing a professional road bike. There is no one-size-fits-all solution. No two riders are the same, and every millimetre counts.
Ridley was founded in 1997 by Jochim Aerts. He grew up in the small town of Balen, located in Flanders, Belgium. Like many kids living in a land where cycling is such an ingrained part of its culture, Aerts had aspirations of becoming the next Merckx. Inspired by his older brother who competed at a high level as a promising youth rider, Aerts jumped in headfirst. His debut race was at the age of 14. But by the time he turned 19, he came to the realization that his dream of making a name for himself in the bike world would have to take a different path.
MAKE IT YOUR OWN
Make your bike unique and completely your own. Our configurator lets you create the bike you want. Choose your favourite colours and design, add a groupset and finalize your bike with all the components you need. The potential is endless since the choice is yours. At Ridley, we know that no bike fits all. If you truly want to make every ride count, it’s crucial to have your bike built the best way for you to enjoy and meet your goals. When it’s all about performance and aero- dynamics for you, it might all be about comfort and joy for the person next to you. Want to have a sleek, neutral design that enforces your minimal way of living? Or do you want your bike to be as remarkable as yourself? On thing’s for sure: we won’t be the ones stopping you from creating a bike that will perfectly fit your personality. Dream it. Build it. Ride it.
